Mesopotamia, 6,000 B.C.
That’s how far back bartering’s roots go.
The fact the system is still used today is nuts!
Of course, bartering is a little different now.
The premise, however, is essentially the same.
You give someone a good.
They give you something in return.
You do something for someone.
They do something for you in return.
Today the system can get much more complex.
But that’s what we’re covering right here–the ins and outs of bartering and how you can use it to help your modern business thrive!
What Is Bartering?
Barter is simply the trading of goods or services for other goods or services with no cash involvement.
Have a look at the exact definition:
bar·ter | \ ˈbär-tər \
bartered; bartering; barters
: to trade by exchanging one commodity for another : to trade goods or services in exchange for other goods or services
//farmers bartering for supplies with their crops
//bartered with the store’s owner
:to trade or exchange by or as if by bartering
//bartering work for food
Merriam Webster Dictionary
There is no set pattern or rule as to what can be traded for what, aside from those goods and services which are deemed illegal.
To promote bartering, and make it easier for companies to interact, barter exchanges and barter markets were established.
These systems enable bartering to be taken to a new level by offering “barter credits” which are used like cash within that specific network.
When you “sell” something you get paid in barter credits which you can then use to “pay” for something from another vendor if necessary or bank until needed at a future time.
As mentioned earlier, there are barter networks or barter exchanges which use their own “currency” to facilitate commerce.
For each transaction you make, you would get barter “credits” which you can then bank and use at a later time on any other products or services.
These networks make barter more accessible as you wouldn’t have to find a trade partner directly, which will help expand your business.
If you are a web designer you can design a site for an architect and get paid in barter credit.
You may not have any use for an architect’s services, but rather have a need for business cards.
You can then take your barter credits and hire a printer within the network to make your cards and pay them with the credits you earned from doing work for the architect.
Or, you can just keep those credits in your account until the time comes when you need something from anyone else within the network.
In the traditional barter system, you would be forced to search for a trade partner who has what you need and needs what you provide.
This method is easier than direct trade, since you can acquire new customers who might not have anything you need in return.
These networks generally charge a monthly fee, plus commissions per transactions to support the network.
Companies like Itex, a publicly traded barter network, use those fees to support their communities by hosting websites that provide classified ads, member directories and profiles, account information, and other benefits which vary based on the different networks.
Plus with barter networks, worrying about collecting receivables is greatly reduced as many of the networks give you online transaction-processing built-in.
Since barter transactions are widely considered to be treated in the same manner as cash transactions (check your state’s revenue division for specific rules where you are), there is no learning curve, no specialized software to learn, and no downtime.
You record your transactions the same way you would as cash in your accounting software and there is no learning curve, so you can essentially hit the ground running.
How You Can Benefit From Bartering
There are a number of reasons you may want to consider getting into bartering:
- The fact that there is no cash involvement, any business can participate in a trade. This is especially helpful to a small and/or new small business where cash-flow tends to be a big concern.
- Any combination of things can be traded: accounting services for web design; printing services for cleaning services or repairs; advertising for legal services. There is no limit to what you can trade for.
- The accounting and tax treatments are exactly the same as if you were using cash: all sales are taxable income and the same rules apply for deducting expenses (although the valuation is different which we’ll address a bit later).
- Without the need for access to large amounts of capital or credit, your business may be able to develop and grow more quickly.
- There are people in all sorts of business looking to trade a variety of goods and services, so your options are not limited.
- A way to reach a potentially untapped source of customers and generate word of mouth publicity that can spread to cash customers in the future.
- Barter transactions may lead to future cash transactions, or may be used to entice customers into cash transactions.
- You would conserve your cash for use on expansion such as hiring employees (which can be done on barter too within a barter network), or use on expenses that cannot be bartered for such as utilities, licensing, and taxes.
- It provides a way to sell off excess or slow-moving inventory when traditional marketing/sales methods have failed
I’m sure other people can add to this list, but this is just what my experience has been.
Drawbacks Of Bartering
Just like with anything in life, it’s not all positive.
Unfortunately, there are drawbacks to bartering and barter networks.
One of the biggest issues I ran into when dipping my toe into the bartering world is the fact that I have little need for other people’s services or goods.
My business is pretty streamlined since I work out of my home and I’m 99.9% paperless.
That means I don’t need to trade for rent, or office supplies, or any other general office-related stuff.
I also have people that I use and trust for the services I actually do need so I already outsource website maintenance or graphic design that are above my pay grade, so that eliminates those things.
So what happens when you have a bunch of “money” in your trade account and you can’t find someone to use it on?
I can tell you firsthand what happens:
YOU LOSE IT!
And it sucks, but I got lucky i that I only dabbled so it wasn’t a huge loss.
Obviously, if you’re doing straight trades and not going through a network, then you aren’t going to “lose” anything, you’ll simply have a hard time finding trading partners.
If you are on a network, you have to pay a cash monthly fee as well as a percentage of your transactions.
For some people that may be a bit too much, particularly if you aren’t active and keep losing that cash each month for essentially no return.
Bartering And Income Taxes
As always, when the topic turns to small business taxes please, please, please check with a qualified tax professional!
Bartering is no different than any other manner of accepting revenue.
You still are required to include any “income” you make via bartering with your reportable income.
When using an exchange, that’s really easy because each “trade dollar” is the equivalent of a US dollar which makes tracking easy.
You even get the benefit of deducting the costs of doing business such as the exchange dues and fees they take out as well as the cost you incur in the normal operation of your business.
When you trade outside of a network, one-for-one (or group trades), it becomes a little more difficult–but not impossible.
Just because you are “trading” that doesn’t mean:
- You don’t have to report the income, and
- It’s always an equal value
You always have to report income, even non-cash.
But for straight barter trades its…well…backwards.
You see, you have to report the value of the services you receive as your income:
Bartering is an exchange of property or services. You must include in your income, at the time received, the FMV of property or services you receive in bartering.IRS Publication 525 – Taxable & Nontaxable Income
The reason why you report the value of the other good/service is because your income is based on what you receive in exchange for it.
Generally, that comes in the form of money–so when bartering, you replace the dollars with the value of the good or service received.
Now, let’s assume the client is an attorney and instead of money they represent you in a case about breach of contract. The total value of the representation ends up being $5,000 worth of time. In this case you would recognize $5,000 as income since that is what you received in exchange for your services.
Let’s say you are photographer. You receive $1,000 to shoot a wedding. Because you received $1,000 in return for your service you report $1,000 as income.
You simply replace the cash consideration with the value of the good or service you receive to determine the amount of income you must recognize from bartering.
This is something that a lot of people who write on the topic DO NOT KNOW OR FAIL TO EXPLAIN.
That can cause serious issues if you get looked at at some point in the future!
Now you know a bit more about bartering –and probably a lot more than most of what can be found online will tell you!
What you do with that info is totally up to you.
If you think you use it to add yet another way to sell your goods/services, great!
If you think it’s a good way for you to get goods/services while you use your cash to reinvest in your business, awesome!
Even if you decide not to get involved, at least you can now make that decision based off of complete information!
To help you keep track of not just your barter accounts, but all of your business transactions, get yourself a subscription to QuickBooks Online. You’ll be able to track everything that comes in and out of your business and will make it so much easier to figure your quarterly estimates–don’t worry, the best payroll companies like Gusto sync with it too if you have an S-Corp– and year-end taxes.
So, is bartering for you? Have you ever tried bartering before? If you have will you use it again? If not, is there a specific reason you haven’t considered it?